Floors 4 You – The Flooring Specialists
Following the development of the brand, Scale were appointed to plan and implement a digital strategy for Floors 4 You, leading flooring specialists with 28 stores across the UK,. The brief was to generate a strong presence and awareness online, drive traffic to the website and to ultimately sell more flooring.
WHAT WE DID
We developed a website on Shopify to launch the development and support the brand identity with a captivating user experience. Following the release of brand new lines, Scale DM developed a bespoke floor measuring tool to aid their customers to purchase products. This allowed potential buyers to see how much flooring they would require for any roman its costs.
We created a series of video explainers from, how to measure your floor to engaging content to show off their new featured products. We filmed a presenter using a green screen, edited and added custom music as well as VFX.
Scale DM implemented a search and display strategy for Floors 4 You. Developing rich media display banners using HTML5 animation. The success of both campaigns were unprecedented with a 40.43% conversion rate.
We used social media to launch and land the brand. The social media strategy revolves around promoting the idyllic lifestyle. Scale DM created fresh organic content weekly focusing on the key areas of all sites, lifestyle aspiration for potential buyers and seasonal content, using original and striking photography on Facebook Instagram and Twitter. We have succeeded in creating a recognisable social media presence through engaging with local businesses, celebrities and individuals.
In addition, Scale DM also implemented a paid social strategy for Their flagship stores.
Our regular Instagram and Facebook advertising campaigns were responsible for 50% of all website traffic in the last 6 months, generating leads and contributing to the sales of flooring.
Our search and display campaigns had an incredible 40.43% conversion rate.
Within 6 months, our digital strategy helped to sell 60% of the luxury properties within the company.