ChatGPT advertising · Scale DM
Setup. Management.
Clear decisions.
Campaign setup and ongoing management for B2B service businesses. Clear offers, considered budgets and decisions grounded in lead quality.
Tell us your goals. We’ll assess the fit and outline the next step.
Birmingham based. Working with UK businesses.
From the first campaign brief to the next informed decision.
A new channel.
A clear commercial purpose.
Start with one service, one audience and a useful next step.
We help you explore ChatGPT advertising with a clear offer, an agreed budget and a way to measure enquiries. Your first campaign might generate interest in a service, encourage consultation requests or test demand for a new offer.
Before activity begins, we agree what a qualified enquiry looks like, the launch requirements and how we will judge the results.
First, we check the fit. Campaign availability depends on your advertising account and supported markets. We confirm eligibility and targeting options before recommending a launch.
The campaign and the journey after the click.
A joined-up setup, shaped around the enquiries your business needs.
Offer & audience
Define your proposition, intended audience, target markets and first test priorities.
Account & campaign
Check access, available targeting, campaign structure and budgets before launch.
A message that fits
Develop ad copy and creative direction that explain your service and match the landing page.
A clear enquiry route
Review the landing page, supporting evidence and the action you want visitors to take.
Track useful actions
Set up appropriate conversion measurement for your site, account features and consent arrangements.
Keep learning
Review performance and lead quality, then prioritise the next useful campaign or landing-page test.
1. Agree the brief
2. Prepare & launch
3. Review & improve
Ongoing management
Know what happened. Understand what comes next.
We review delivery, spend, creative performance and available conversion data alongside your feedback on lead quality. A submission matters more when it becomes a suitable sales conversation.
- Reports that explain results, changes and the next proposed test.
- A reporting and review schedule agreed in your service scope.
- Budget increases agreed with you before implementation.
- A recommendation to revise or pause when the evidence calls for it.
Winner — Best Use of Data 2025
Midlands Marketing Awards
Recognition for Scale DM’s use of data in its wider marketing work. We bring that focus on evidence to the objectives, reporting and decisions we agree with you.
Your questions, answered
ChatGPT ads FAQs
Account eligibility, campaign management, costs and measurement.
Can you manage an existing account?
Yes. We can review your current setup and agree a management scope, starting with the permissions, account features and campaign history available to us.
Can every UK business target UK audiences?
Availability depends on the account and supported markets. We check eligibility and available locations before recommending a launch. Serving UK businesses does not mean every account can target the UK. Read OpenAI’s targeting guidance.
How much does it cost?
We quote setup and ongoing management around campaign scope, measurement requirements and the work involved. Advertising spend is separate. We agree service fees and campaign budgets before starting.
How do you measure enquiries?
We choose suitable website or server-side measurement based on your site, available account features and consent arrangements, then check the agreed conversion action. Read OpenAI’s conversion tracking guidance.
Is ChatGPT advertising the same as AI visibility?
No. ChatGPT ads are paid placements and do not influence ChatGPT’s answers. Our SEO and AI visibility service covers organic discovery. We can help you assess which work fits your goals.
Do you guarantee leads or sales?
No. Results depend on the offer, audience, competition, budget, website and sales follow-up. We set measurable objectives and use campaign evidence to guide decisions.
Paid advertising can sit alongside your wider marketing. Explore our SEO & AI visibility and AI implementation services for organic discovery and lead-handling workflows.
