Practical AI. Search visibility. Paid advertising.
AI implementation, search visibility and advertising
Scale DM helps B2B service businesses improve how customers find them and what happens after an enquiry arrives.
We implement practical AI and automation, improve SEO and AI visibility, and set up and manage ChatGPT advertising campaigns. Based in Birmingham, we work with businesses across the UK.
Explore the services below, or tell us where you are getting stuck and we’ll help identify a starting point.
01 / CONNECT YOUR REVENUE PROCESS
AI implementation & automation
Connect enquiry handling, CRM updates and follow-up around the way your team works. We help you choose useful AI and automation, build and test the agreed workflows, and show your team how to use them.
- Enquiry handling, qualification and routing.
- CRM updates, reminders and follow-up workflows.
- Connections between the tools you already use.
- Testing, handover and support scoped to your needs.
A useful starting point if: enquiries slip through gaps, follow-up depends on someone remembering, or your team repeats the same admin across several tools.
02 / HELP THE RIGHT BUYERS FIND YOU
SEO & AI visibility
Make your services easier for buyers to find and understand. We combine technical website improvements with useful content, clear business information and a search strategy built around your customers’ questions.
- Technical SEO and crawlability checks.
- Clearer service pages and internal links.
- Supporting content matched to buyer questions.
- Measurement of search performance and sampled AI visibility.
A useful starting point if: buyers struggle to find your services, your content does not explain your expertise, or you need a clearer search strategy.
Specialist services: AI SEO agency for ChatGPT, Perplexity and Google AI Overviews, B2B SEO agency services for professional and technical firms, and SEO in Birmingham for West Midlands businesses.
03 / TEST A NEW ADVERTISING CHANNEL
ChatGPT ads setup & ongoing management
Start a ChatGPT advertising campaign or get ongoing help with an existing account. We plan the offer, prepare the campaign and measurement, then use performance data and your feedback on lead quality to decide what to test next.
- Campaign planning, setup and ad messaging.
- Landing-page and enquiry-journey review.
- Suitable conversion measurement.
- Ongoing testing, budget monitoring and reporting.
We confirm account access, supported markets and available campaign options before recommending a launch. Advertising spend is agreed separately from service fees.
A useful starting point if: you want to assess ChatGPT advertising or need ongoing campaign management.
Start with the gap that matters most
Your first priority might be discovery, follow-up or time lost to admin. We review how these parts connect, then agree a focused scope.
Understand the current journey
Review how customers discover your business, make contact and move through your enquiry process. Identify where information, content or handovers need attention.
Agree the work
Set out the proposed changes, dependencies, costs and measures of progress before implementation begins.
Implement and review
Deliver the agreed work, test what has changed and review the evidence to decide the next step.
Want more context first? Read our guide to AI visibility or browse Scale DM Insights.
What would you like to improve?
Tell us about your business, your current setup and the change you want to make. You do not need a finished brief.
Or call 07956 876137
