B2B SEO AGENCY
B2B SEO that wins qualified enquiries.
Scale DM is a UK B2B SEO agency for service businesses. We help professional services, financial services, IT and consultancy firms get found by business buyers in Google and in AI search tools, and we measure the work on qualified enquiries rather than traffic.
B2B search behaves differently from consumer search. Volumes are small, several people are involved in each decision, and buyers research carefully before they get in touch. Generic SEO built for traffic wastes most of its budget in that environment.
We build around how your buyers actually research, from the first question to the final shortlist.
What our B2B SEO covers
We agree priorities by commercial value before recommending a programme of work. Most programmes cover:
Buyer and keyword research
The searches and AI questions your buyers use at each stage, mapped to the services that make you money. A phrase searched 50 times a month can be worth more than one searched 5,000 times.
Technical foundations
Indexing, speed, structure and structured data, so every important page is crawled, understood and eligible to rank.
Service and solution pages
One strong page per service and buyer intent, with a clear answer in the opening lines, proof beside each claim and a reason to enquire.
Thought leadership with a purpose
Guides and comparisons that answer real buyer questions and pass authority to your service pages, rather than a blog that exists for its own sake.
Authority and conversion
Links and mentions from industry publications, associations and lists your buyers trust, plus fast follow-up of every enquiry through your CRM. Our AI implementation work connects the two.
Who we work with
We work with founder-led B2B service businesses where one new client is worth five or six figures. We have written in detail about SEO for professional services, financial services SEO and SEO for IT companies.
This work is useful when:
- Your website brings visitors but very few qualified enquiries.
- Competitors rank for the services you are better at.
- Buyers ask ChatGPT for a shortlist in your field and you are not on it.
- You cannot tell which pages or searches produce new business.
We start by measuring where you appear and what search currently produces, so every change has a baseline.
How a B2B buyer chooses a supplier
Illustrative buyer journey
A finance director at a 120-person manufacturer needs a new outsourced payroll provider. Three people will sign off the decision. Here is how the research runs.
- The problem. She searches for the risks of switching payroll provider mid-year and reads two guides.
- The approach. Her operations lead asks ChatGPT what to look for in a provider, and which firms to consider.
- The shortlist. They compare three providers whose service pages answer their questions on cost, timescale and compliance.
- The proof. The managing director checks case studies, reviews and awards before agreeing to a call.
B2B SEO gives each of those people the page they are looking for, and connects the pages so the research leads to you.
1. Research and baseline
2. Build and optimise
3. Earn and measure
What your monthly B2B SEO report shows
Sample monthly report
Rankings and traffic are inputs, not results. Each month you see three layers, measured the same way every time.
- Visibility. Positions for agreed commercial searches and citations across a fixed set of AI questions.
- Engagement. Visits to priority service pages and the paths buyers take through your site.
- Enquiries. Qualified enquiries from search, and which pages produced them.
- Pipeline. Opportunities and revenue influenced by search, where your CRM allows.
- Work completed. What changed on and off your site, and what comes next.
If visibility rises and enquiries do not, something is wrong, and we will say so.
Ongoing B2B SEO support
Most clients continue with a monthly programme of content, technical care and authority building. Scope and fees are agreed before work begins, and we review the plan with you every month.
Not sure where to start?
Take the AI Revenue Scorecard, or tell us which buyers you want search to bring you.
Winner: Best Use of Data 2025
Midlands Marketing Awards
Recognition for Scale DM’s use of data in its wider marketing work. We bring that focus on evidence to the objectives, reporting and decisions we agree with you.
Your questions, answered
B2B SEO FAQs
Costs, timescales and what to expect.
What does a B2B SEO agency do?
A B2B SEO agency researches how business buyers search for your services, builds the pages and authority needed to rank for those searches, and measures the result in qualified enquiries. Good B2B SEO now also covers visibility in AI tools that buyers use to build shortlists.
How much does B2B SEO cost in the UK?
Ongoing B2B SEO in the UK typically costs £2,000 to £5,000 a month, with audits and technical projects priced separately. Below about £1,500 a month you are usually buying content output rather than a search programme.
How long does B2B SEO take to generate leads?
Technical and conversion fixes can lift enquiries within weeks. New rankings for competitive commercial searches usually take three to six months, and authority builds over a year or more.
Is SEO worth it when search volumes are low?
Usually yes, because each enquiry is worth so much. A handful of qualified enquiries a month can repay the investment many times over. Read our guide to SEO for professional services for more detail.
Do you cover AI search as well as Google?
Yes. More B2B buyers ask ChatGPT or Perplexity for a shortlist before visiting any website. Our AI SEO agency work makes sure you are named in those answers.
Do you work outside Birmingham?
Yes. We are based at Alpha Tower in Birmingham and work with B2B clients across the UK. If you are local, see our SEO Birmingham page.
