AI SEO & GENERATIVE ENGINE OPTIMISATION (GEO)
Get your business cited in AI search.
Scale DM is a UK AI SEO agency for B2B service businesses. We help you get found and cited in ChatGPT, Google AI Overviews, Perplexity and Gemini, as well as in Google’s traditional results, through AI search optimisation and generative engine optimisation (GEO) built on sound technical SEO and clear, quotable service pages.
We make your services easy for AI tools to understand, quote and recommend, with clear service pages, consistent business information, accurate structured data and mentions on the third-party sites those tools trust.
We measure AI visibility alongside rankings and the quality of enquiries it brings, so you can see what the work is worth.
What AI search optimisation covers
We agree priorities before recommending a programme of work. Most programmes cover:
AI visibility audit
Test how ChatGPT, Google AI Overviews, Perplexity and Gemini describe your business across the questions your buyers ask, and record where competitors are cited instead.
Technical foundations
Make sure search engines and AI crawlers can access, render and understand your key pages, with accurate structured data.
Answer-ready service pages
Rewrite service pages so each one answers a clear question in its opening lines, with specific facts AI tools can quote.
Entity and business information
Keep your name, address, services and profiles consistent across your website, Google Business Profile and directories, so AI tools describe you accurately.
Mentions and citations
Earn coverage on the lists, publications and directories that AI answers draw from, and track which sources mention you.
Who we work with
We work with UK B2B service businesses whose buyers now research suppliers in AI tools before they visit a website. For the background, read what an AI SEO agency does.
This work is useful when:
- Competitors appear in ChatGPT or AI Overviews answers and you do not.
- AI tools describe your business inaccurately or with out-of-date details.
- Your site ranks in Google but is rarely cited in AI-generated answers.
- You need to know how often AI tools recommend you, and for which questions.
We start by measuring where you appear today, so every change has a baseline.
How AI search changes a B2B buying decision
Illustrative buyer journey
An operations director needs a new IT support provider. Before speaking to anyone, she asks ChatGPT for recommendations, checks Google’s AI Overview and reads two of the cited sources. Here is where GEO makes a difference.
- The first question. She asks which IT support firms suit a 50-person business in the Midlands. AI tools answer from sources they trust.
- The shortlist. Firms with clear service pages, consistent details and third-party mentions are named.
- The check. She opens the cited pages to confirm services, location and experience.
- The enquiry. She contacts the two firms that answered her questions most clearly.
Generative engine optimisation gives your business the clear pages, consistent information and independent mentions that AI tools rely on when they build that shortlist.
1. Audit and baseline
2. Optimise and earn mentions
3. Measure and refine
What a monthly AI visibility report shows
Sample monthly report
A useful report connects the work done with where you appear and the enquiries that follow. Each month you see the same defined measures, so changes are easy to spot.
- Citations. How often AI tools mention or cite you across the agreed buyer questions.
- Share of answers. How your visibility compares with the competitors named alongside you.
- Accuracy check. Whether AI tools describe your services, location and details correctly.
- Traffic and rankings. AI referral traffic where it can be measured, plus Google rankings for priority terms.
- Work completed. What changed on and off your site, and what comes next.
AI answers vary from one session to the next, so we track trends across repeated tests instead of reading too much into a single result.
Ongoing AI SEO support
AI search changes quickly, so most clients continue with a monthly programme of testing, content and mention-building. Scope and fees are agreed before work begins, and we review the plan with you every month.
Not sure where to start?
Take the AI Revenue Scorecard, or tell us which questions you want AI tools to answer with your name.
Winner: Best Use of Data 2025
Midlands Marketing Awards
Recognition for Scale DM’s use of data in its wider marketing work. We bring that focus on evidence to the objectives, reporting and decisions we agree with you.
Your questions, answered
AI search optimisation FAQs
How GEO works and what to expect from it.
What is generative engine optimisation (GEO)?
Generative engine optimisation is the work of making your business easy for AI tools such as ChatGPT, Google AI Overviews, Perplexity and Gemini to understand, cite and recommend. It builds on SEO with answer-first content, accurate structured data, consistent business information and mentions on trusted third-party sites. Read our guide to AI visibility.
What is the difference between GEO and AEO?
Answer engine optimisation (AEO) is the older term for winning featured snippets, voice answers and Google AI Overviews. Generative engine optimisation (GEO) covers answers written by tools such as ChatGPT, Perplexity and Gemini. In practice they are one programme with one goal: be the source an AI tool trusts enough to quote. We deliver and measure them together.
Is GEO different from SEO?
GEO and SEO overlap heavily. Both need a crawlable site, clear pages and authority. GEO adds work aimed at AI answers, such as testing what AI tools say about you, writing passages they can quote and earning the third-party mentions they rely on. We run both together because AI tools draw on the same web that Google ranks.
How long does AI search optimisation take?
Technical fixes and page rewrites can be picked up within weeks. Mentions and wider authority take longer to build. We set a baseline at the start and report against it monthly, so you can see movement as it happens.
Can you guarantee we will appear in ChatGPT?
No one can guarantee an AI citation, because the platforms decide what to show and answers vary between sessions. We improve the signals AI tools use and measure how often you appear across a defined set of buyer questions.
Do you still do traditional SEO?
Yes. AI visibility depends on strong traditional SEO, and Google rankings still bring buyers. Our SEO and AI visibility service covers technical SEO, service pages and authority-building alongside GEO.
How do you measure AI visibility?
We test an agreed list of buyer questions across ChatGPT, Google AI Overviews, Perplexity and Gemini each month, record who is cited and track AI referral traffic where analytics allow. Our guide on how to get cited in Google AI Overviews covers the on-page side.
